Adina SmithAny digital marketing plan benefits greatly from video materials. Still, it’s not always possible to produce fresh videos as trends change and new subjects show up. Rather, reusing previous films will revitalize your material and increase fresh interaction. These five clever ideas will help you use your old videos for fresh development:
- Create short clips for social media and YouTube shorts:
Old videos can be turned into interesting little clips for sites including Instagram, TikHub, Twitter, and YouTube Shorts. From your longer videos, pick important events or highlights and translate them into bite-sized material with rapid appeal.
Tip: Use subtitles and striking images to help your little films stand out on social media networks.
- Compile Highlights into a best-of-montage:
If you have a set of linked videos, you could want to make a “Best-of” montage for your YouTube channel. This collection offers viewers a quick overview of your best material by highlighting the most powerful or well-liked portions from your previous videos.
Tip: Make sure the montage runs naturally and features a striking opening to pique viewers’ curiosity.
- Turn Videos into Blog Posts
Turn your videos’ primary concepts into written blog entries. This not only offers value in a distinct style but also improves the search engine optimization of your material and expands its availability. Based on the main ideas of the video, write your post using its points of view; then, incorporate the YouTube video to offer further background.
Tip: To improve the blog post and increase its appeal, include pertinent photos, quotes, or summaries.
- Create Infographics from Video Content
Create aesthetically pleasing infographics out of video data or important insights. On sites like Pinterest, LinkedIn, and YouTube Community postings, infographics can help to streamline difficult material and increase shareability.
Tip: Design infographics consistent with your brand’s visual identity using tools like Canva or Adobe Spark.
- Develop a Podcast Episode
Create a podcast episode using your video materials. If necessary, extract the audio from your video and reformat it into a podcast, adding an opening and ending. This lets you reach an audience that enjoys audio materials. Additionally, think about publishing your podcast episode to YouTube using a stationary picture or visualizer.
Tip: To improve the listening experience, think about adding background music or sound effects; edit the audio for flow and clarity.
- Update Old Videos with New Information
Update your old YouTube videos with the newest facts or trends, even if they are still relevant but need a refresh. This can call for introducing fresh ideas, updating old data, or including current events.
Tip: Re-upload the revised video under a fresh title and description to draw people who might have missed the original.
- Host a Live Q&A Session on YouTube
Start a live Q&A session from past videos. Examine the contents of your past films and schedule a live event on YouTube whereby you interact with your audience in real-time and respond to inquiries. This presents a chance to directly engage viewers in conversation and attend to their interests.
Tip: Encourage the live event ahead of time to create excitement and guarantee a decent attendance.
- Create a Video Course or Series
Create a whole YouTube video course or series by aggregating multiple connected old videos. If you decide to profit from it, this lets you provide your audience with in-depth instruction or knowledge on a particular issue, therefore adding value and a fresh income source.
Tip: Sort the material rationally and offer extra worksheets or tools to improve the educational process.
- Share Behind-the-Scenes Footage
Share behind-the-scenes footage or bloopers from former videos on your best YouTube marketing company. This kind of material humanizes your brand and provides an interesting way to interact with your target market.
Tip: Pair behind-the-scenes clips with a narrative or commentary to give background and generate a tale.
- Create Animated Clips from Video Content
Create animated clips, or GIFs, from previously recorded video bits. This works very well for visually appealing and displaying important ideas or statements. Animated material is quite shareable and can grab interest on many other platforms, including YouTube.
Tip: Use Adobe After Effects or Animoto’s animation capabilities to produce striking images.
Apart from saving time and money, reusing existing videos helps to enhance the value of your material. Especially on sites like YouTube, where evergreen material thrives, by using these techniques, you can keep your content new and relevant, continue to involve your audience, and propel development.
This inclusion underlines how important YouTube is in a digital marketing plan and how much it helps to repurpose video material.
