ashish kumarIMARC Group’s report titled “Breakfast Cereals Market Report by Type (Ready-to-Eat, Hot Cereals), Nature (Conventional, Organic), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Stores, and Others), and Region 2024-2032“. The global breakfast cereals market size reached US$ 105.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 147.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.7% during 2024-2032.
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Factors Affecting the Growth of the Breakfast Cereals Industry:
- Changing Lifestyles:
Modern lifestyles are increasingly hectic, with people often rushing to work or other commitments in the morning. Breakfast cereals offer a quick and convenient option for a nutritious breakfast. They require minimal preparation, allowing individuals to save time in the morning rush. As more people are migrating to urban areas, access to traditional breakfast options like freshly cooked meals is becoming limited. Cereals, which have a longer shelf life, are readily available in urban supermarkets and stores, making them a practical choice for urban dwellers.
- Health and Nutrition Awareness:
Health-conscious consumers are increasingly looking for breakfast options that provide essential nutrients while keeping unhealthy ingredients to a minimum. Breakfast cereals are often fortified with vitamins, minerals, and fiber, making them an attractive choice for those seeking a balanced start to their day. Cereals made from whole grains are gaining traction due to their high fiber content and associated health benefits. Whole grain cereals are known to support heart health and digestive well-being, making them a preferred choice among nutrition-conscious individuals.
- Product Innovation:
Key manufacturers are introducing new and unique flavors to appeal to consumer tastes. These innovative flavor profiles keep consumers engaged and interested in trying different cereal options. Innovations in texture and formulations are leading to the development of cereals with varying crunchiness, chewiness, or combinations of textures. This diversity caters to different preferences and enhances the overall eating experience. Cereal brands are incorporating innovative ingredients, such as superfoods, exotic fruits, nuts, and seeds, to add nutritional value and uniqueness to their products.
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Leading Companies Operating in the Global Breakfast Cereals Industry:
- Bob’s Red Mill Natural Foods
- Calbee Inc.
- Carman’s Fine Foods
- Freedom Foods Group
- General Mills Inc.
- Kellogg Co.
- Marico Ltd
- Migros
- Nestlé S.A
- Post Holdings Inc.
Breakfast Cereals Market Report Segmentation:
By Type:
- Ready-to-Eat
- Hot Cereals
Ready-to-eat represented the largest segment due to its convenience and quick preparation.
By Nature:
- Conventional
- Organic
Conventional accounted for the largest market share on account of its affordability and widespread availability, appealing to a broad consumer base.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
- Others
Supermarkets and hypermarkets exhibit clear dominance in the market as they offer one-stop shopping convenience, and the ability to cater to a wide range of consumer preferences.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America enjoys the leading position in the breakfast cereals market due to its long-standing tradition of cereal consumption.
Global Breakfast Cereals Market Trends:
Consumers are increasingly seeking healthier breakfast cereal options, leading to a rise in demand for products with reduced sugar, higher fiber, and added vitamins and minerals. The growing demand for specialized cereals to cater to specific dietary needs, such as gluten-free, vegan, and organic options, is offering a favorable market outlook.
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