Raj KumarAre you tired of the never-ending search for a results-driven company?
If so,
Then this blog is for you.
Here, we’ll examine the twelve crucial questions you should keep in mind before choosing any prospective SEO company.
Each question helps you measure the expertise, reliability, and dedication of the SEO company in achieving your digital goals.
So, whether you’re a small business owner looking to dominate the local market or an established enterprise ready to conquer the global stage, after checking out our blog you will be able to make the right decision to hire an SEO company In Glasgow.
Questions That You Should Be Asking Before Hire An SEO Agency
When you hire an SEO company, one crucial question to ask is whether SEO companies can show proof of the fruitful results they bring to their past clients.
After all, you want to be sure that you’re partnering with experts who can truly make a difference in your online presence. So, don’t hesitate to inquire about their past achievements and request examples of their successful SEO campaigns.
The image given below clearly demonstrates that a campaign gets successful only if SEO experts follow the techniques like keyword research, site architecture, link building, and much more.
By asking about past implementations, you give the SEO company an opportunity to showcase their expertise and demonstrate the vast impact they had on their client’s website. It’s not just about empty promises; it’s about actual, measurable results.
The SEO company you should choose considering in mind that they provide you with case studies, success stories, and examples of the campaigns they’ve executed in the past. These references provided by the company will give you an idea of their capabilities and the results they acquire for their clients. By examining the previous results of their clients, you can estimate their ability to take your unique challenges and achieve the desired results for your website.
While looking at the examples provided by SEO companies, pay attention to the specific goals the company achieves for its clients. Did these results increase organic website traffic, boost keyword rankings, or drive more conversions and sales?
Always look for real projects done by the company and the impact they created, such as increased website visibility, improved search engine rankings, etc.
Ultimately, the examples provided by an SEO company should showcase their ability to deliver results. So, don’t hesitate to ask about past implementations of SEO companies. After all, you need to hire an SEO agency to increase the ranking of the site and lead generation.
What SEO strategies and techniques do you employ?
As you hire an SEO company In Glasgow for your business, it’s crucial to understand their SEO strategies and techniques to boost the website’s visibility and drive organic traffic.
By asking any SEO company how they implement their strategy, you can get an appropriate idea about the approach they follow and you can also ensure their broad plan to level up your online success.
Let me take the example of IndeedSEO so that it is easy for you to understand strategies used by the SEO company to attain the desired goals so that you could easily hire an SEO expert company In Glasgow.
Our expert team uses various strategies like on-page optimization, off-page link building, keyword research, and content optimization to enhance our client’s website performance in search engine rankings.
Our first step is conducting keyword research to identify the most relevant and high-performing keywords for your website. This helps us in optimizing clients’ website content and structure to rank high in search engine search results. By implementing the strategy of placing keywords, and meta tags, and optimizing the headers, we make sure that your website is easily discovered by search engines.
Secondly, we focus on building high-quality backlinks from authoritative and relevant websites. Our link-building strategies are designed in such a way that it boosts your website’s authority, and help in ranking higher in search rankings. We only follow legal techniques to ensure long-term success and avoid any penalties from search engines.
These are two examples of the strategies that we implement like above we have more strategies.
So, try to hire an SEO company that focuses on giving detailed descriptions of SEO strategies they will implement as we have explained above.
How do you stay updated with the latest SEO trends?
Staying up-to-date with the latest SEO trends is essential to ensure your website remains optimized and you reach the top position in search ranking. When you decide to hire Top SEO Company In Glasgow , it’s important to inquire about how they stay updated with current SEO trends.
Here’s how an expert SEO company stays updated with the latest SEO trends:
1. Continuous Learning: A reputable SEO company’s first priority is learning new things and professional development. They invest time and resources in attending industry conferences, webinars, and workshops for gaining knowledge and stay updated on various SEO strategies and techniques.
2. Industry Research: An excellent SEO company regularly conducts depth research, keeping a close eye on reputed website SEO blogs. They can adapt their strategies by staying updated with changing trends, algorithm updates, and best practices.
3. Monitoring Search Engine Updates: An outstanding SEO company keeps an eye on official announcements from major search engines, particularly Google. They stay updated with official blogs to gain knowledge of algorithm changes and updates, ensuring their strategies match the latest guidelines.
4. Testing and Analysis: An excellent SEO company conducts regular testing and analysis in order to measure the impact of various SEO strategies. They take the help of data-driven insights to understand what works best and adjust their techniques accordingly which ultimately increases the ranking of the client’s website.
Hire an SEO company that prioritizes staying updated. If the company is updated with the latest trends then it will definitely apply the latest trends for building an outstanding SEO strategy to boost the website ranking.
How do you determine the most appropriate keywords for your website?
Selecting the right keywords is important for effective SEO. If you wish to hire an SEO company, it’s important to understand how they determine the most appropriate keywords for your website in order to increase the website’s ranking.
Look at the figure given below. It tells factors that any SEO company keeps in mind to find the right keyword for your business. These factors are low competition, high search volume, long tail keywords, and many others.
Here’s how an effective SEO company determines the most appropriate keywords:
1. Competitor Analysis: An outstanding SEO company analyzes your competitors to gain insights into their keyword strategies. They identify the keywords that your competitors are targeting and measure their performance. This analysis helps them explore keywords that competitors are using and make strategies to outperform their competition.
2. Thorough Research Tools: An expert SEO company conducts keyword research using various keyword research tools to identify the most relevant and high-performing keywords for your specific industry, target audience, and goals. The keyword research tools help in analyzing search volumes and evaluating keyword competitiveness to uncover the appropriate keywords that align according to your website.
3. Continuous Evaluation As Per Search Engines: An outstanding SEO company continually monitors keyword performance, and keep looking for what user searches in the search engine results. They adapt their keyword strategies accordingly, ensuring that your website stays optimized for maximum visibility and relevance.
If you are thinking to hire an SEO company, check how the company determines the keyword research for your website and how they perform keyword strategies for your website.
What metrics do you use to measure SEO success?
As you hire an SEO expert, it’s most important to understand the metrics used by SEO companies to measure SEO success.
These are some common metrics that result-driven SEO companies measure for your website’s success:
1. Organic Website Traffic: An effective SEO company mainly focuses to increase organic traffic to your website. They keep a check on the number of visitors who visit your website with the help of search engine results and ensure that website traffic increase day by day.
2. Conversion Rates: Conversions are the main focus of any SEO campaign. A good SEO company tracks the conversion rates that show the number of visitors who visits your website on a daily bases and perform any action such as making a purchase, filling out a form, or subscribing to a newsletter.
3. Bounce Rate: A high bounce rate is a metric that shows the number of visitors who are leaving your website shortly after arriving, this can negatively impact your SEO efforts. An expert SEO company keeps checking the bounce rate and works towards reducing it by optimization of user experience and providing relevant content.
4. Click-Through Rate (CTR): CTR is one of the metrics that measure the percentage of users who click on your website in the search engine search results. A good SEO company aims at improving your CTR by writing meta titles and descriptions that ultimately encourage users on your website.
If you look to hire an SEO company, ask them about the metrics they prioritize and in what ways they track and report on them.
Above we have talked about four metrics to measure SEO success but we have more metrics like page speed, impressions volume, and average time speed that are showcased in the picture given below.
How do you approach on-page optimization?
Try to ask for an on-page optimization approach from the SEO company before you hire an SEO company for your company.
You should always hire an SEO company that uses various on-page optimization techniques for improving your website ranking in search results.
Some of the on-page optimization techniques are listed in the image here. Techniques like optimizing page content, URL optimization, page loading speed, etc are essential.
Let’s quickly look at the various on-page techniques implemented by any excellent SEO company for boosting your website.
1. Content Optimization: Quality content is essential for on-page optimization. A good SEO company focuses on creating engaging, informative, and user-friendly content and placing relevant keywords in between the content. SEO company focuses that your content meets the needs of your target audience while aligning with search engine algorithms.
2. Meta Tags And Descriptions: Meta tags, including meta titles and meta descriptions, are a bit of information that appears in search engine results. An expert SEO company writes appealing and attractive meta tags and descriptions for the user that accurately represent your content. An appealing meta tag and description help in increasing the click-through rate of the website.
3. Keyword Research And Placement: An SEO company you hire should have knowledge of keyword research in depth so that the most relevant keywords and high-performing keywords can be identified for your website. companies make use of a strategic approach to place relevant keywords in important on-page elements, such as page titles, headings, meta tags, and content, and make sure that your website is optimized to attract targeted organic traffic.
By partnering with an SEO company that focuses on-page optimization, you can be fully relieved that your website is optimized to attract organic traffic, increases user engagement, and achieve long-term SEO success so that your website reaches new heights.
What is your link-building strategy?
When you hire an SEO agency, it’s important to understand its link-building strategy.
An expert SEO company uses a superb link-building strategy for improving the rank score of your website.
Here are some of the link-building strategies used by skilled SEO companies:
1. Guest Blogging: The most important step for guest blogging is to identify reputable websites or blogs in your industry that accept guest posts. Then create valuable and informative content that best suits your user interests and submit it for publication, including a link back to your website within the author bio or content. Guest blogging is the strategy that helps you gain in earning relevant backlinks.
2. Broken Link Building: Broken link building is a strategy that involves finding broken links on other websites and offering a replacement link to valuable and relevant content on your own website. Broken link building focuses on helping website owners fix broken links while gaining a backlink in return.
3. Link Exchange Strategy: Link exchange is a strategy where two website owners agree to exchange links with each other. It involves providing a link to another website in exchange for them linking back to your website. The goal is to help out each other to increase the visibility and search engine rankings of both websites.
The link-building strategies explain above are just a few examples, but there are many other effective techniques that a good SEO company uses to improve website visibility in search results. Check out more link-building strategies in the image given below.
In IndeedSEO, we have highly skilled experts who make use of various effective link-building strategies to ensure our client gets the best results.
How do you handle local SEO?
Ask an SEO company a question that how they handle local SEO before you arrive at the conclusion of hiring an SEO company.
An SEO company who have the right knowledge of SEO knows how to handle a local SEO. If any SEO company gives appropriate answers on how they handle local SEO then you can surely partner with them.
You can look at the below picture if you want to know the ways by which a skilled SEO company handles local SEO. Some of the ways we will discuss in this blog.
These are the ways by which skilled SEO company handles the local SEO are:
1. Local Keyword Research: Keyword research is an essential step performed by brilliant SEO companies to identify the most relevant local keywords that are suitable for business. Keyword research is performed for analyzing the search volumes and competitiveness of keywords for the specific location that you target, allowing them to optimize your website’s content accordingly.
2. Google My Business Optimization: The SEO expert team of a company optimizes the Google My Business listing of the client. GMB optimization is done by filling out all the necessary information, including your business address, phone number, website URL, etc. It also includes adding engaging photos, responding to customer reviews, and regularly posting updates to keep your listing attractive to users.
3. Online Reviews And Reputation Management: SEO companies encourage customers to leave reviews on platforms like Google and Facebook. Respond to reviews in a professional manner, whether they are positive or negative. Managing your online reputation and building a positive review profile builds trust in the minds of local customers and improves your local search rankings.
The above-mentioned are only a few ways to handle local SEO. Like above there are many other ways for handling local SEO. If the SEO company you opt for is able to tell the ways of handling local SEO then they are right for your business.
Will you provide regular reports and updates on the progress of the campaign?
In case you hire an SEO company, look at whether they are communicating about various SEO plans for the website for each month. You want a partner who will keep you informed about the progress of your SEO for your website.
Look to hire an SEO company that offers regular reports and updates, ensuring you stay in the loop and can assess the effectiveness of their strategies.
Here’s what you can expect from an SEO company regarding reporting and updates:
1. Clear And Complete Reporting: A trustworthy SEO company understands the importance of providing clear and detailed reports as they know that you are worried about the low ranking of your website site and you want to see the progress. An SEO company will present the information in a way that is easy to understand. These reports should cover the points, such as organic traffic growth, keyword rankings, number of backlinks, and conversion rates.
2. Real-Time Performance Tracking: The best SEO companies use advanced tools to track your SEO campaign’s performance in real time. They use tools for analyzing the working of strategies of SEO to provide up-to-date data and insights. This helps them to make adjustments to the strategies they made and keeps you informed about the latest developments in your SEO campaign.
Hiring a Top SEO Company In Glasgow that prioritizes regular communication and transparency, you can actively participate in the next steps that they will take to improve the ranking of the website.
IndeedSEO provide regular reports and updates on the process of the SEO campaign to our clients. We love to have a friendly discussion on one monthly progress of the SEO campaign with our clients. We believe in timely reporting to our clients and building new strategies that help in getting good results.
How do you approach website audits and identify areas for improvement?
A good SEO company follows a systematic approach to website audits. They aim to identify areas for improvement that help in improving your website’s overall performance.
Here are some popular tools that are used by SEO experts to improve website audits and identify areas for improvement:
1. Google Analytics: It is a free tool from Google that shows details of the website traffic and data on user behavior. It is the best tool that gives you access to analyze the performance of your website and identify areas for improvement.
2. Google Search Console: It is the free tool provided by Google that helps monitor and maintain the presence of your website in search results. It provides a valuable understanding of search performance, indexing status, and any issues that may affect your website’s visibility.
3. SEMrush: It is a highly useful SEO tool that offers a wide range of features. Its features include checking website capabilities. It provides analysis of your website’s on-page elements, backlink profile, and overall SEO health. It also offers keyword research, competitive analysis, and tracking of SEO rankings.
4. Ahrefs: This is an all-in-one SEO tool that offers website analysis features. It helps identify technical SEO issues, monitors backlinks, analyzes competitor strategies, and provides keyword research and tracking for increasing website ranking.
There are more popular tools like those mentioned above used by any expert SEO company.
Ask an SEO company how they approach website audits before you hire an SEO company for receiving a good website result.
How do you handle mobile optimization?
When hiring an SEO agency, mainly you need to examine whether they have a solid mobile optimization strategy to upgrade clients’ website ranking.
For more clarity on how an excellent SEO company handles mobile optimization ask them about the steps they follow for mobile optimization.
IndeedSEO take the following steps for mobile optimization for improving website traffic and ranking:
1. Implement Responsive Design: We ensure that our client website is built to adapt to different screen sizes and resolutions. By implementing responsive design, we guarantee that our client website offers an excellent user experience across all devices, from smartphones to tablets.
2. Prioritize Mobile Page Speed: We optimize our client’s website loading speed for mobile users. In order to reduce loading speed we compress images, minify code, and enable browser caching. Prioritize mobile page speed as mobile users love websites whose loading speed is fast.
3. Simplified Mobile Navigation: Navigating a website on a smaller screen can be challenging if it’s not properly optimized. We simplify website navigation for mobile users of our clients. We make sure that commands are clear, menus are short, understandable icons, and easily clickable buttons to enhance the user experience.
4. Implement Mobile SEO Best Practices: We follow mobile SEO best practices to ensure your website ranks well in mobile search results. We optimize metadata, including title tags and meta descriptions, for a mobile-friendly user experience. We ensure proper mobile indexing is done by search engines.
These are examples of a few steps that demonstrate how we handle mobile optimization of our client’s website.
How do you stay updated with changes in search engine algorithms?
The only way by which SEO strategies for website works properly is by staying updated with the changes in search engine algorithms.
Here’s how SEO expert companies keep themselves informed about changes in search engine algorithms:
1. Continuous Research And Learning: An SEO company dedicates its time and resources to ongoing research and learning. They stay updated with the help of industry blogs, forums, and publications that provide information on algorithm updates, and trends. By investing in continuous education, they can stay ahead of algorithm changes.
2. Monitoring Search Engine Announcements: Major search engines like Google often make official announcements about algorithm updates and changes. An SEO expert company actively checks these announcements and they try to understand the impact they may have on SEO strategies. They analyze the details provided by search engines and adapt their techniques according to that so that the client’s website can remain at the top position on search results.
3. Partnering with SEO Tools and Software: SEO companies make use of tools and software that provide information about algorithm changes. These paid or non-paid tools are beneficial for keyword rankings, tracking website performance, and identifying any changes in algorithm updates. By taking the help of these resources, they can quickly adapt new strategies to align with the latest algorithms of search engines.
4. Engaging in SEO Communities: Engaging with the wide SEO community is another strategy employed by highly skilled SEO companies. They participate in industry forums, attend conferences, and join online communities to exchange knowledge, and experiences with other professionals people. By being part of the community, they get the right knowledge on algorithm changes and changing trends.
Hire an SEO company that easily adapts to changes, works on innovation, and even has a track record of successfully navigating algorithmic that leads to getting good SEO results for the betterment of the website.
Conclusion
Remember, it’s crucial to evaluate an SEO company based on their past successes, employed strategies and techniques, ability to stay updated with the latest trends and algorithm changes, and their approach to on-page optimization, link-building, and local SEO. Additionally, regular reports and updates on the progress of your campaign will ensure transparency and keep you well informed.
If you’re ready to take the next step and boost your website, consider booking a 30-minute strategy session with IndeedSEO. Our experienced team of SEO professionals is ready to analyze your specific needs and provide solutions to help you achieve your goals.
