As one of the many skills he has learned throughout his career in international freight and cargo handling, Craig Raucher has formed strong direct sales tactics. Direct sales, which is the process of selling a product or service away from a traditional storefront, is important to every style of business. Freight handling and transportation is not immune to this concept of marketing and sales.
Direct sales is accomplished through varying methods, and the one used will depend entirely upon the type of market or demographic that is targeted. In many cases, this form of sales is seen as a person to person interaction. Whether that includes selling door to door, catalog and brochure distribution, or telemarketing.