surbhivermaHaving detailed information about your social media sharing calendar and managing your social media in a planned manner will provide you with significant advantages in increasing both your time and your brand’s awareness.
A planned job description, even the worst-case plan, will be much more effective than spontaneous sharing.
What needs to be done for this is to prepare the content before sharing it. This means determining in detail which posts will be shared and when. The spirit of social media requires this and even makes it mandatory.
Social media is no longer a medium where you share just to exist. Social media is the biggest marketing weapon that everyone is involved in today. Of course, if used effectively.
Nowadays, competition between brands is increasing and accordingly, social media marketing strategies are changing in the process.
In this intensely competitive environment, brands must keep up with the requirements of the time and adapt to developing and changing digital marketing strategies.
Remember, in the age of technology we live in, it didn’t take years for brands to include social media in their marketing strategies and become the most important element over time.
We have long passed the age of being present in these media. Now we need to handle social media with a planned, thought-out, strategy-backed management approach.
Social Media for Brands
People now want to reach the product or service they want quickly and directly, and the rapidly developing competitive environment pushes brands to make an effective digital management plan.
Moreover, consumers also measure the reliability of a brand from their social media accounts. We will be the best example of this situation. We all get our first ideas about a product or brand from social media accounts.
The increase in social media usage and the fact that social media has become such a big power force brands to do serious work in this area.
Doing this work professionally and managing the process correctly and effectively will put the brand one step ahead in the competitive environment. For brands, delivering appropriate content to the right target audience at the right time increases its effectiveness in this area.
Before moving on to how to create a content calendar on social media, it is necessary to touch on content management. Social media content management is a study that requires research, creativity, and a lot of effort.
It is necessary to create the most appropriate work for the brand and product in a way that will attract the attention and demand of the target audience. In short, just sharing something on social media does not mean that content production is done.
I’ve Created My Brand-appropriate Content. So When Should I Share It?
Even though a social media content calendar has certain rules, it must suit you. After meeting certain conditions, you can create your own social media posting calendar.
1- Sharing Frequency / Number of Content to be Shared
When starting a sharing calendar, the first thing you need to determine is how many posts you will make per day, week, or month, that is, your sharing frequency.
Here you can determine your social media sharing frequency by focusing on different points.
- Since the preparation of the content will take a certain amount of time, it requires a workforce. Since being on different social media platforms requires content that is compatible with the dynamics of those platforms, this workforce may increase.
- A very important variable in the sector you serve. While some sectors require you to share every day, others do not. You can decide on this situation by analyzing your competitors in your sector, and if you are trying a new study, you can make plans according to your own content.
- Understand your target audience well. If you are addressing the end user, your sharing frequency should be higher. If you are sharing to appear more corporate to your business partners and customers, you can reduce the sharing frequency.
- You should have goals and strategies. What do you aim for when sharing on social media? What is the social media strategy you have developed in line with this goal?
You can change your sharing frequency according to your answers to the questions. You can share less for a corporate appearance or share more frequently to sell products.
2 – Type and Subject of Content
What is the type of content? As a result of in-depth competitor and industry analysis, you should create the types, topics, and subgroups of the content you will share.
3 – Language of the Content
What will be the language of your content? And what kind of impression will the content we produce leave on the recipient? What emotions will it evoke in the recipient? Will it entertain, provide information, or make them emotional? These questions need to be answered.
4 – When Will It Be Released?
You can determine the most appropriate days and times to share on social media platforms by doing research. However, the most appropriate method for this is to follow the path by looking at the graphics of your page.
You can create your sharing days and times by looking at the hours at which the account you manage reaches the largest audience. (You can read our news article on social media sharing times for this .)
5 – On Which Social Media Channels Will It Be Published?
You can create content on all social media platforms, but you shouldn’t. You should determine the social media platforms that best suit the dynamic structure of your brand and make choices that will bring more benefits.
6 – Create a Monthly Social Media Sharing Calendar
After determining all the elements above, you can determine how much content you can prepare per week or per day and collect all of them in a social media sharing calendar.
We can prepare a social media content calendar daily or monthly. We can make long-term plans by determining the content calendar for the next month.
While preparing the content calendar, the content must also be prepared. Leaving work until the last minute in monthly plans can cause disruptions.
Social Media Sharing Schedule and Target Audience Influence
The most important element that we should always pay attention to on social media is the target audience. Content that people do not care about and do not like has no meaning for us.
The content we produce needs to receive interaction. Therefore, the most important element that we should pay attention to when preparing a social media sharing calendar is our target audience and the actions of our target audience.
We should determine the sharing schedule by answering questions such as during which hours our target audience is more active, which posts they like the most, which emotions are important to them, and what our target audience expects from us.
If the audience that interacts with us shows more interest in posts made on Sundays, then we should also move our posts to Sundays.
We Can Classify the Contents That Can Be Prepared as Follows
Institutional
Brand-focused content that will ensure that the company and brand’s products and services are preferred.
Useful Content
These are types of content that identify and answer the questions in customers’ minds during the research phase before purchasing a product or service.
Video
It is the shooting of videos that will enable the product or service to reach the masses for advertising and promotional purposes.
Photograph
These are visual materials that introduce the company’s product or service and company identity.
Question – Answer
These are posts that will interest the people who like your page and follow you and will enable them to respond to increase interaction.
News – Announcement
Sharing announcements about the brand’s product or service, company news, and visuals and content of events attended.
Interaction – Feedback
Creating interaction channels that will provide feedback from followers to improve the business and make social media accounts more attractive.
Networking
Communicating with relevant cross-sectors to ensure that advertisements and campaigns are published mutually. (Partnership, Cross-Branding)
Content Marketing
Sharing of content (maybe blog news) on social media channels and content platforms to influence the audience, create interaction, and obtain profitable customer action.
Offer
Campaign posts that will encourage the customer to buy the product or service and create curiosity about the brand.
