South Korea Hair Care Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 3.50% (2024-2032)
The advancing consumer choices as well as the growing influence of K-beauty trends globally are the factors responsible for the growth of the South Korea hair care market. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 3.50% from 2024 to 2032.
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South Korea Hair Care Industry Trends and Drivers:
The advancing consumer choices as well as the growing influence of K-beauty trends globally are the factors responsible for the growth of the South Korea hair care market. Additionally, the market is propelling owing to the rising demand for premium hair care products that focus on scalp care, anti-hair loss treatments, and hair strengthening.
The rise of multifunctional products, such as shampoos and conditioners infused with natural ingredients like ginseng, green tea, and traditional herbs, is gaining popularity as consumers seek holistic and eco-friendly solutions. Moreover, the booming popularity of hair styling and coloring products, fueled by trends in fashion and entertainment, is further driving the market, especially among younger consumers looking to express individuality through their hairstyles.
The increasing utilization of digital platforms and e-commerce is augmenting the South Korea hair care market. In addition to this, consumers are more informed about new products and trends, driving higher engagement with specialized hair care solutions with the rise of beauty influencers and the expansion of online retail. The growing focus on sustainability is also influencing the market, as consumers are opting for eco-conscious brands that use recyclable packaging and ethically sourced ingredients.
Furthermore, innovations in hair care technology, such as scalp diagnostic tools and personalized hair treatments, are reshaping the industry, offering more customized solutions for different hair types and concerns. As the country continues to lead in beauty innovation, the South Korea hair care market is expected to see sustained growth over the forecasted period, driven by a mix of traditional wellness practices, modern technology, and the expanding digital landscape.
South Korea Hair Care Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest South Korea hair care market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.
The report has segmented the market into the following categories:
Product Type Insights:
- Shampoo
- Conditioner
- Hair Gel
- Hair Colorant
- Others
Distribution Channel Insights:
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Retail Stores
- Online Retail Channels
- Others
Regional Insights:
- Seoul Capital Area
- Yeongnam (Southeastern Region)
- Honam (Southwestern Region)
- Hoseo (Central Region)
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- Aekyung Industrial Co. Ltd
- Amorepacific Corporation
- Henkel AG & Co. KGaA
- LG H&H Co. Ltd
- Mandam Korea Corp (Mandom Corporation)
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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