arubaessa“To a hammer, every problem looks like a nail.”
Hence, the above statement proves why a logo does not solve each problem. Those still curious about why this is true can read this post without further hesitation.
Understanding a logo
A logo is part of a brand, corporate identity, or representation of sorts. It is usually the most predominant visual representation everyone can see. It even helps in proper brand recall. There are various kinds of logos but people agree on the following forms across three distinct categories that are as under:
- Image-based logos.
- Logo symbols, branded marks, or other pictorial marks.
- Abstract logo marks.
- Mascot-based logos.
- Text-based logos.
- Logotypes.
- Wordmarks.
- Monogram-based logos (letter marks).
- A combination of monograms and wordmarks.
- Emblems.
Each form of logo mentioned above cannot exist on its own without the other. They also cannot endeavor to embody a brand’s actual values on their own.
The link between branding and logos
A logo represents a brand and its identity in visual terms. A logo displays and exemplifies a brand’s
- Message.
- Personality
- Values.
It ultimately serves as a symbol that quickly conveys a brand’s essence and spirit.
A well-designed logo can help evoke the right emotions, create recognition, and leave a lasting impression. It forms a part of effective branding as it is about making a consistent and unified image at multiple touchpoints.
Everyone knows how important a logo is when it comes to explaining a brand’s image. It works in sync with color schemes, fonts, typography, and voice tone to make a brand identity that is memorable and outstanding.
What a logo cannot do?
A logo is part of a corporate brand or identity. It is not its replacement. A brand goes beyond a logo. It takes into consideration the company, its portfolio (products/services), and what it stands for. Logos are supposed to reflect the core values, purpose, and objectives of brands. Branding begins from the core of the company’s offering. It includes the following:
- Branding strategy.
- Brand positioning.
- Market research.
- Names and Tag Lines.
- A corporate identity (logo design, colors, fonts, etc.).
In what ways can the brand be communicated or expressed? This is the work of the corporate identity. It covers the colors and fonts required, the voice tone for communication, the color palette, and the logo’s correct usage.
The brand’s scope and scale are the factors behind the complexity of a brand identity. It can have guidance on the way the brand should be represented across various mediums (liveries, signs, etc.).
What if no business, brand, or company required a logo?
Each business entity needs a logo. The logo design cost can be determined and finalized by the logo design Dubai company in collaboration with their clients. The importance of a logo in a brand’s strategy is defined by the market it serves, the audiences engaged, and of course, the nature of the business.
B2B businesses, brands, and companies do not put much emphasis on logos. It also has nothing to do with the promotional mix and tactics. FMCG brands are dependent on brand recognition and they prefer an engaging and unforgettable logo.
How can companies find out the kind of logo they require?
The kind of brand and logo can be determined by a sound brand strategy as business owners should understand each aspect of the following:
- The market.
- Audience.
- Competitors.
- Market expectations.
It allows business owners to make the best and most memorable logo ever.
A brand’s tactics are quite important. They help define exactly to whom the logo speaks. They even help determine the way the logo must make the audience and customers feel. It must also inspire them to engage with the brand and its portfolio (products/services).
This is why branding strategies should be well-thought-out. They work as a map to guide company owners in making an effective, memorable, and robust brand. Nothing works without a map or framework. It helps people and guides them where to go.
Conclusion
A well-designed logo may not be the solution to everything but it is the solution to a lot of things in the aspects of logos and branding. It is helpful if thought about it properly.
